Our Story
How It Started
After roasting coffee in his own roastery since 2010 and receiving accolades for having one of the best coffees around, the passion and love for coffee set inventor and co-founder, Julian Platt, on a mission to revolutionise the coffee
roasting industry, “by making coffee roasting available and accessible to anyone who wants to do it”, as Julian says.
Research & Development
It was with the new Specialty Coffee trend on the rise and much research done by Julian, that he decided the best results achieved for this new trend in coffee would be an Air-Roaster and acquired an old type air-roaster at the time.
Although the air-roaster produced amazing results, the technology fell short of many requirements that Julian was looking for in roasting so he started to design and build his own roaster from a wish list that he compiled from his experience of roasting for many years.
He then moved into a factory with two engineers, the mechanical engineer worked with him on the fabrication of the roaster, while the electrical engineer worked on the electrics, software and brains of the machine.
Julian then further revealed his wish list for this air-roaster and together they built the first prototype with many ground-breaking improvements made to air-roasting technology today. And, the Air-Motion Roaster was born.
Our Journey
So, What Is the Air-Motion Roasting Process
Simply put, the Air-Motion Roasting process involves coffee beans being suspended and roasted on a bed of hot air.
The vortex within the roasting chamber created by the air, roasts each bean at the same rate from all directions creating an even roast.
Now adding to this, our intricate designs on the AMR roast chamber not only provides a convection heat transfer, but also provides a conduction heat transfer that results in an unprecedented added body to the coffee bean, that is quite unique in Air-Roasting technology today.
And then there’s more… By further adding a highly sophisticated extraction system, which removes dust, chaff, smoke and other impurities from the roast chamber, this ensures a cleaner, purer and well balanced roast in the cup.
With Air-Motion Roasted Coffee, you taste the Coffee, not the roaster. But, it gets even better as our Roasters allow for a continuous and first-hand interaction with your coffee beans during the entire roasting process, using sight, sound and smell.
We then add a Touchscreen Interface System, which then guides you through the roast process from start to finish, in Real Time, putting you in full control of the roast process and enhancing your roasting experience altogether.
So… the Air-Motion Coffee Roaster has been designed and engineered with cutting edge technology, a groundbreaking Touchscreen Interface and Control Panel, and a highly responsive Heat Transfer System, that uniquely provides the AMR Roaster with a Sophistication and Durability in the delivery of the ultimate in coffee roasting today.
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A Symphony of Movement
The Perfectly Choreographed Dance of the Coffee Beans in the Roast Chamber
Air-Roasting Is The Future
5 Good Reasons to Roast on an Air-Motion Roaster
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The Way You Want it to Be.
The unique AMR Open Chamber RoasterTM (OCR), allows You to be Master of your Destiny, through Sight, Sound and Smell, it gives you the creative ability by unifying every component of the roasting process and bringing your Masterpiece to life.
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The Control You Need.
With an incredible and responsive Heat Transfer System, coupled with highly sensitive Thermocouples, delivering data to a Touchscreen Interface, with real time feedback, while all controlled by a Control Panel at your finger tips, you couldn’t wish for more Control over the roast process, other than with your Air-Motion Roaster.
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The Results You Require.
The Air-Motion Roaster, with its highly sophisticated cutting-edge Technology, but simple in its Operation, together with your Creative Touch where pure Art Meets Science, it’s the ultimate recipe to achieve the Results you require.
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The Consistency You Desire.
So, all AMR Roasters out there can attest to one bit of Feedback they continuously receive from their customers and that is, The Coffee Keeps Getting Better and Better every time they taste it, there’s something Magic in the Air-Motion Roasting Process, and that is definitely the Consistency one needs in their Coffee Roasting Business.
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Better For Our Planet.
Many countries and are moving away from the use of fossil fuels to produce energy and in fact are providing incentives for using alternative energy sources, this is why the Air-Motion Roaster uses Electricity as its power source, together with a sophisticated extraction system which dilutes impurities eliminated from the roasting chamber and resulting in minimal emissions into the atmosphere, this is why the Air-Motion Roaster is the better choice of roasting coffee for our Planet.
View emissions testing report.