January 2026 : Air-Motion Roasters Showcases Innovation at World of Coffee Dubai

Air-Motion Roasters proudly exhibited at World of Coffee Dubai 2026, delivering three unforgettable days of innovation, interaction, and live roasting that captured the attention of coffee professionals from around the globe. The event provided the perfect stage to demonstrate not only cutting-edge roasting technology, but also the passion, collaboration, and expertise behind the brand.

A Stand That Came Alive with Coffee

Over the course of the three-day expo, the Air-Motion Roasters booth became a hub of energy and curiosity. Visitors were drawn in by the sights, sounds, and aromas of live roasting — a rare and captivating experience at an international trade show.

Air-Motion Roasters showcased:

• The 3kg Air-Motion Roaster

• The 12kg Air-Motion Roaster

Each roaster highlighted different aspects of Air-Motion Roasters technology and capabilities, offering attendees a comprehensive look at the adaptability and performance of the range.

The 3kg Roaster: A Live Demonstration Centrepiece

The 3kg roaster quickly became the star of the stand. Used as a Live Demo Model, it allowed visitors to watch the roasting process in real time — from green bean to finished roast. Remarkably, it was the only Roaster at the Expo permitted to Roast Live, making it a truly unique attraction at World of Coffee Dubai.

Crowds gathered throughout the day as live roasts took place, sparking conversations and drawing continuous engagement. Attendees asked in-depth questions, shared insights, and expressed strong interest in the technology, control, and consistency of the Air-Motion system. The live demonstrations offered transparency, education, and trust — qualities highly valued in today’s specialty coffee industry.

A World Champion at the Controls

Adding even more prestige to the experience, World Coffee Roasting champion, Alexandru Niculae joined the Air-Motion Roasters booth and roasted on the 3kg machine during the show. Seeing a world-class professional confidently use the roaster reinforced its credibility and performance at the highest level.

Alex’s involvement attracted additional attention and provided invaluable validation. His interaction with visitors, combined with his hands-on roasting sessions, created meaningful conversations around roast profiles, airflow control, and the precision that Air-Motion Roasters deliver.

The 12kg Roaster: Power Meets Precision

Alongside the live demos, the 12kg Roaster showcased Air-Motion Roasters ability to scale without compromising on control or quality. Designed for professional production environments, the 12kg model demonstrated how the same innovative airflow technology can be applied seamlessly to higher-capacity roasting.

Together, the 3kg and 12kg Roasters told a complete story — from sample roasting and experimentation to full-scale commercial production.

A Collaboration That Made It All Possible

The success of the Air-Motion Roasters booth was the result of a powerful partnership between Air-Motion Roasters, Falcon Professional Kitchen, and Fair Connection Coffee. This collaboration brought together expertise across roasting, hospitality, and ethically sourced coffee, creating a cohesive and memorable experience for every visitor.

Falcon Professional Kitchen contributed to the welcoming, functional booth design, ensuring a space that encouraged conversation and engagement. Fair Connection Coffee complemented the experience with quality coffee and a shared commitment to excellence, sustainability, and connection within the coffee community.

Together, these partners transformed the booth into more than just an exhibition space — it became a place of learning, collaboration, and inspiration.

An Unforgettable Three Days

World of Coffee Dubai 2026 was an outstanding success for Air-Motion Roasters. From live roasting and world-class talent to meaningful partnerships and enthusiastic feedback, the event highlighted what the brand stands for: Innovation, Transparency, and Connection through Coffee.

The overwhelming interest, thoughtful questions, and positive engagement over the three days reaffirmed Air-Motion Roasters’ position as a forward-thinking leader in the roasting industry — and set the stage for exciting opportunities ahead.

What an incredible way to start 2026 !